Sales and Marketing

Social Media Marketing Tips

August 10, 2020

Social media marketing tips to help you market effectively to your audiences. Learn how to best market your business on social media!

Social media icon bubbles coming out of a cell phone.

Tips For Getting the Most Out of Your Social Media Accounts

From Instagram to Tik Tok, there are certain things you can do to get the most out of your business’ social media accounts. While you may think this is an easy thing to do, there are many elements that go into social media success. Just like every other aspect of your business, it takes time and research to get the most bang for your buck. So, we’ve comprised a list of social media marketing tips to help you out. After all, you only have so much time and money for everything!

We’ll start with preparing for your social media accounts and how to pick the right account for your business. We’ll then move onto preparing content for your targeted audience. Finally, we’ll discuss how to maintain your social media accounts and continue standing out from the competition. Read on to learn how you too can master the art of marketing on social media.

A laptop open with social media bubbles showing likes, comments, friends, etc. Social media marketing tips include increasing engagement.

Social Media Marketing Tips for Getting Started

Before you dive into your quest for social media dominance, there are a few things you can do to help yourself prepare. If you follow these steps first, it’ll make everything less overwhelming. After all, most Instagram “influencers” didn’t achieve their marketing powers overnight. They too had to start at the beginning. Luckily for you, we’ve broken it down into smaller steps and categories.

Picking Your Social Media Platforms

Social Media isn’t a one-size-fits-all situation. There are certain platforms that will work better for your business than others based on your industry. Let’s take a look at some of the most popular. Of course, you don’t have to just pick one social media platform. You can split your time accordingly between what works best for you, creating a perfect social media stew.


Impressively, Instagram boasts billions of users every month! This alone says quite a deal about the value of Instagram, but what about for business? Like many other social media platforms, Instagram has the option to purchase ads. This alone opens up your reach to more potential customers. If your customers are under the age of 40, this is an even greater tool for your social media marketing.


A closeup of a hand holding a phone with their social media folder open to different social media icons.

If you thought Instagram’s statistics were impressive, brace yourself. YouTube has 2 billion users every month across the globe! Oberlo shares some other impressive YouTube statistics – showing how valuable the platform can be. If you’ve watched YouTube videos, you know there are also options for ads just like on Instagram.


When you discuss social media, there’s no way to forget about Facebook! Facebook is the largest worldwide network, with 2.6 billion users every month – a VERY large potential audience. If your target audience is over the age of 30, Facebook is a great platform for your social media marketing.


You can’t talk about social media without mentioning Twitter – especially in the news sphere. Although Twitter has significantly fewer users each month in comparison to Instagram, YouTube, and Facebook, those users are engaged multiple times per day. Meaning, if you have a Twitter following, those users are likely very engaged. In short, Twitter is a platform where you can get the most bang for your buck in terms of followers.

Related:  Six Simple Marketing Ideas for Small Businesses


While Pinterest’s most common use seems to be wedding planning, finding recipes, or home decor, there can be a great use for it depending on your industry. Remember, social media marketing isn’t a stand-alone resource. You can tie your social media accounts into your website via blogs and products, which combines nicely with a platform like Pinterest. If your clientele seems to be younger females, create a Pinterest page. Almost 80% of their 320 million of their monthly users are female.

No matter which of these platforms you decide to use (or what combination), you’ll need a strategy before you jump in. So next let’s discuss how to create your social media strategy and why it’s important.

Your Social Media Strategy

First things first – if you want to get the most out of revamping your social media marketing, you’ll need to develop a thorough plan. After deciding which social media accounts to use, it’s time to think about how you’ll use these platforms to best reach your target audience.

A hand playing chess with social media icons on some of the pieces.

Develop a plan and schedule that will best reach your followers. Think about what content they want to see, or what you’d want to see if you were in their shoes. In this step, it’s very important to think about your audience and put yourself in their position. Think about what exactly they are asking for and how your product or service answers those needs. This will lead you to create the best strategy for your potential audience.

Understand Your Audience and Customers

As we just mentioned, you have to think about what your audience is asking for, but you also have to understand who that audience is. Before you start flooding your stories, timelines, and posts with content – think about who that content should be going to. Just like all other marketing efforts, you need a target audience to get the biggest impact. It’s a waste of your time to reach people that have zero interest in your business or product.

So, start by thinking about the “who.” Once you’ve determined that, see if there are any groups on social media related to your demographic. These are the ideal places to start marketing for social media.

Creating Content for Your Social Media Marketing

Next in our social media marketing tips – content. Now that you know who you’re marketing to and how you want to do so, it’s time for you to start working on content. Like our previous steps, all of these steps also need to be geared toward your target audience.

Throwing up content every day isn’t very effective if it’s not the right type of content. This can also lead you to lose out on your potential audience. Your accounts are less likely to gain followers if they don’t enjoy the content you already have up. So, let’s jump into creating the best content for your social media accounts.

Ad Targeting… Use It

A woman holding a bow pointed at a target in the background.

For starters, ad targeting is specific ads tailored to each user, placed in a spot on the screen to increase it’s “clickability.” If you have someone dedicated to marketing for social media – great. They probably know how to divide their time and ad targeting to get the optimal results for your business. If not, Ad targeting is even more valuable for your business.

Related:  Types of Marketing

While it is an additional cost, the return and convenience are well worth it and the time you save. If you’re particularly interested in Ads, take a look at this blog post by Hootsuite on how to get the most out of your ad budget.

Making Videos

Obviously, most social media platforms are visual, so it makes sense that videos are a very effective Ad tool. Most social media platforms make video creation and editing extremely easy – even just a simple slideshow of your product or services. Video content gains a lot of engagement, especially for those videos that are short and sweet.

Talk Directly to Your Audience

When creating content for the audience you worked so hard to identify – talk to them directly! You know exactly who your audience is, so why not address them? Posting on social media is competitive and this is one of the easiest ways to stand out against that competition.

You can name your audience within your headline, text, description, image – pretty much wherever it feels appropriate. If possible, you can even give your audience their own clever name related to your industry. For example, YouTubers frequently introduce themselves and address their audience at the beginning of each video – usually by an overall encompassing name.

Two musicians greeting their audience during a recording.

Maintenance and Standing Out From the Crowd

Our last section of social media marketing tips addresses how to maintain your accounts and stand out. As we just mentioned, social media is competitive, so standing out from the crowd is key. After all, you don’t want all of this hard work to go to waste because it blends into the background.


Although the main goal is leads or conversions, don’t forget about the audience. Your audience can become brand ambassadors for your company if they become a fan of what you do. So don’t focus too much on “selling.” Rather, make sure you create great content your audience can engage with.

Consistency is Key

When it comes to content, make sure you’re consistent. This applies to your content type, frequency, timing, etc. Make sure you understand why your followers decided to follow you in the first place, and stick to the type of material they liked in the first place.

Whichever of these tips for social media marketing you decide to focus on, commit to it! With thorough planning and content creation comes a wealth of likes, comments, and shares.

Subscribe to our newsletter

Get the latest from the world of payroll & HR delivered straight to your inbox!